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[Everything is PR: 7 Principles to earn attention with less budget
In a world saturated with information, where every click, like and share seems to be a currency of its own, capturing attention has become a digital battleground. Whether you’re a business seeking to shine or an individual eager to make your mark, understanding the profound truth that “Everything is PR” can be the game-changer you need to achieve your most uncomfortably ambitious goals. It’s not about how much money you throw at your marketing efforts, but rather how creative your ideas are that make the difference.

1. Authenticity Is the New Gold
   In a landscape filled with curated personas and filtered…](/content/earn-pr-attention-with-less-budget/index.html)

The Delicate Balance of PR Stunts: Considerations for Marketing Masterminds
Everyone is talking about Taylor Swift. And for once, it’s happening outside our group chat.
The subject of the whispers could (and should) be the caliber of her songwriting or how the Eras Tour singlehandedly saved the global economy (OK, perhaps that’s a stretch), but what the masses are actually talking about is whether or not her latest relationship with Kansas City Chiefs tight end Travis Kelce is real or simply a PR stunt designed to elevate both parties, not to mention the NFL.
Keep reading – this is not another think piece about Traylor and the alleged fauxmance.
This is…

How the Hollywood Strike Affects the Advertising World
What’s Happening?
It’s been about three months since the Writers Guild of America went on strike over an ongoing labor dispute with the Alliance of Motion Picture & Television Producers that essentially shut down all movie and TV show production in the U.S. When SAG-AFTRA, the union representing over 160,000 film, TV and radio artists, also went on strike in mid-July, the prospects of a quick resolution became increasingly bleak.
At issue is how the pie will be sliced in the new economic model thrust upon the entertainment industry with the advent of streaming services like Netflix and Hulu. Producers –…

What Marketers Can Learn From Investments in Women’s Sports
Last week, some members of our lūquire team had the privilege to attend the Charlotte Regional Business Alliance’s quarterly meeting which focused on the importance of investing in women’s sports. The presentation included a panel of thought leaders – and doers – whose organizations, which included Ally Financial, NASCAR and lūquire client Charlotte Sports Foundation, have made concrete commitments to improving equity between men’s and women’s sports.
And while marketing and women’s sports may seem disparate, we saw some major throughlines in these experts’ insights, many of which have also helped propel some of our most ambitious client work:
Authenticity drives…

In the Line of Fire: Marketers and the Greater Good
We’re in a world transformed. In today’s landscape, consumers expect brands to be sustainable, inclusive and to take a stand on social causes. Even more so, studies have shown over and over that younger generations may even actively punish brands if they don’t take a stand – or don’t do so authentically – on the issues that matter most to them.
But with the success of many of these social causes, especially LGBTQ+, a vocal minority has dramatically increased how much they are pushing back – and not just with their wallets. This is a rallying cry to be aware of…