Lucid - luquire
is hidden friction holding you back?
Executives and their companies don’t lack ambition. Or strategy. Or marketing activity.
Most often, they lack clarity on where growth is actually hiding, what frictions are constraining it, and how to aim marketing at the opportunities that matter most.
That’s what inspired us to build lucid.
lucid helps CEOs & CMOs do three things:
- discover where potential growth is hiding
- remove whatever is constraining that growth
- make marketing a sharper lever for growth
for the CMO
lucid helps CMOs gain a strategic edge in the C-Suite. It helps connect marketing to the CEO’s growth agenda, defend smarter investment decisions and move the conversation beyond campaigns, channels and cost.
for the CEO
lucid helps CEOs ensure marketing is a focused business lever, pointed at the audiences, markets, products, services, stores or growth opportunities that matter most.
how to plug in with lucid
Friction Finding+
Diagnostic assessment of the go-to-market ecosystem looks at how strategy, audience, offers, messaging, demand creation, sales, customer experience, data, and organizational alignment work together to drive growth — and where that system is helping or hurting performance.
Prioritization Solutions+
A data-based assessment for budget allocation, to drive short and long term growth. Solutions include Most Valuable Audience, Media market prioritization, Customer journey prioritization, Product or services prioritization and Location based prioritization (for multi-rooftop brands).
Go-to-Market Strategy Build Outs+
A holistic go-to-market strategy creates the framework for growth by identifying the highest-value audiences, maximizing customer lifetime value across the journey, and aligning paid, earned, and owned strategies for stronger, more efficient performance.
Advisory Services+
Strategic counsel to support leadership teams through moments of change, risk, or acceleration — helping them make smarter decisions about brand, reputation, stakeholder communications, and market strategy in ways that reduce friction, protect value, and sustain momentum.
lucid advisors work with executives to unpack questions like:
- Where is untapped growth actually hiding?
- Which audiences, markets, products, services or locations deserve disproportionate focus?
- Are we allocating marketing capital correctly?
- Is marketing focused on the most impactful places in the customer journey?
- What should we stop, start or sharpen to grow more efficiently?
Our Findings
The struggle is (actually) real, even for the smartest in the room.
lūquire’s inaugural C-Suite Growth Friction Study, completed in partnership with InnovateMR and Ivy Exec, surveyed 150 VP- and C-suite leaders across middle-market B2B, B2C and blended companies.
teaser of our findings
- 59% of surveyed executives are not confident in where their next phase of untapped growth lies.
- 45% of surveyed executives and their C-Suite teams are only somewhat aligned on where to invest budget and resources to drive the most efficient growth.
Companies don’t lack strategy or vision, but admit that growth is getting stuck in the system.
Growth isn’t primarily getting stuck because of budget or resource strains.
Most often, growth is getting stuck between strategy and execution and the inability to efficiently translate data into decision-making.
contact us for the full report
Experience in Action
built for leaders making complex growth decisions.
recent engagement wins
- 300:1 Return on Investment
Drove strong return for major travel brand in first year alone by reallocating spend to most valuable audiences, seasons, destinations and intent moments. - Capital Break-even Accelerated
Successfully quantified marketing’s role in driving a faster break-even point for a major capital investment project. - Board Alignment Achieved in Major Merger
Secured alignment and terms across two leadership and trustee teams around all brand-related items in a $2B merger. - Untapped Growth Surfaced
Reassessed legacy go-to-market strategy to reveal untapped growth hiding in overly segmented audiences.
what clients say
“The team at Lūquire helped us navigate an unprecedented $2bn merger, helping us gain objective clarity and make clear decisions with confidence, especially during high-stakes moments.”
VP of Marketing & Communications
Southeast Nonprofit Organization“helped us to quickly eliminate wasteful spending and become much more efficient, driving a strong 60:1 ROI in the first year of the new strategy alone.”
GM Brand Marketing & Commercial Solutions
Fortune 500 Company
Featured Thinking
Why agencies must act like brand growth partners in a volatile market
lūquire cracks the lid on female CMO insights, including why discomfort is so hard to talk about
CMO: Today’s most uncomfortable seat at the c-suite table?
what problem can we help you solve?
If you’re ready to figure out where your growth is getting stuck and how to break down that friction, let’s talk.
kbrown@luquire.com
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