Make It Your Nature - luquire

Make It Your Nature

To encourage those visiting North Carolina’s natural spaces to take better care, Outdoor NC has adopted the Leave No Trace Principles. With a reminder to Make It Our Nature, we showed how and why it’s best to behave in the great outdoors.

Problem

Outdoor NC had adopted the principles of Leave No Trace, a strict set of guidelines governing the impact of visitors on North Carolina’s outdoor spaces, guidelines that were seemingly at odds with the joy of outdoor adventure.

How We Answered

We created a TV awareness campaign that compared the seemingly restrictive Outdoor NC guidelines with a world without any guidelines at all.

Results

While there was no funding for an impact study, we like to think we made a big impact by encouraging people to make a small one.

What problem can we help you solve?

For a kind and candid conversation about what we can do for your business, please reach out to us at rwallace@luquire.com.

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