Ski Florida - luquire
Ski Florida
Problem
Hurricane Helene wreaked havoc on the mountains of North Carolina with damages exceeding $59 billion dollars. While the area had begun to recover, travelers’ perceptions had not.
How We Answered
We decided to pique the interest of Floridians by inviting them to do something they’d love to do in Florida but just can’t.
Results
At a time when the region saw a decline in outdoor recreation, visitor share for North Carolina’s ski resorts grew more than 16%. Ski lift ticket spending jumped by 928%, and average transactions nearly quadrupled.
- +72% Visitor Growth From Tampa
- +928% Lift Ticket Spend
- 4X Average Transactions
To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video
Case Study
What Problem Can We Help You Solve?
For a kind and candid conversation about what we can do for your business, please reach out to us.
Want to join our herd of lūniqorns?