## Ski Florida

### Problem

Hurricane Helene wreaked havoc on the mountains of North Carolina with damages exceeding $59 billion dollars. While the area had begun to recover, travelers’ perceptions had not.

### How We Answered

We decided to pique the interest of Floridians by inviting them to do something they’d love to do in Florida but just can’t.

### Results

At a time when the region saw a decline in outdoor recreation, visitor share for North Carolina’s ski resorts grew more than 16%. Ski lift ticket spending jumped by 928%, and average transactions nearly quadrupled.

- **+72% Visitor Growth From Tampa**  
- **+928% Lift Ticket Spend**  
- **4X Average Transactions**

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### Case Study

## What Problem Can We Help You Solve?

For a kind and candid conversation about what we can do for your business, please reach out to us.

[rwallace@luquire.com](mailto:rwallace@luquire.com)

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