# agentsite-static-version=74b707b2-be41-463c-939b-10b812a9273c
# luquire.com

> AI-optimized mirror of luquire.com containing 133 pages totalling 55,454 words of clean markdown content, structured data, and semantic HTML. Original source: https://luquire.com. Last updated: 2026-09-25T02:41:42.050Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [lūquire | Charlotte Advertising, Marketing & PR Agency](/content/site-root.html): lūquire is a full-service agency that helps clients reach uncomfortably ambitious goals with award-winning work across digital, print, social media and more. (216 words)

## Articles & Blog Posts

- [About lūquire | Charlotte Advertising, Marketing & PR Agency](/content/about-us/index.html): Learn about lūquire – a full-service marketing & PR agency – and its uncomfortably ambitious goals, leadership, clients and industry experience. (1,501 words)
- [Privacy Statement - luquire | Charlotte Advertising, Marketing & PR Agency](/content/privacy-statement/index.html) (1,652 words)
- [Internships - luquire | Charlotte Advertising, Marketing & PR Agency](/content/internships/index.html) (852 words)
- [Lucid - luquire](/content/lucid/index.html) (740 words)
- [Cookie Policy - luquire | Charlotte Advertising, Marketing & PR Agency](/content/cookie-policy/index.html) (856 words)
- [Count On Me NC - luquire](/content/work/nc-covid-safety-campaign/index.html) (144 words)
- [Luquire George Andrews | Visit North Carolina - VisitNC.com Website](/content/work/dog-travel-agent/index.html): In 2018, LGA redesigned and rebuilt the website for Visit North Carolina, the state's tourism board. Explore the updated design and effort here. (224 words)
- [Brain Feed - luquire](/content/thoughts/brain-feed/index.html) (166 words)
- [GridMarX - luquire](/content/work/gridmarx/index.html) (202 words)
- [Luquire Blog | Charlotte Agency Examining Marketing World](/content/blog/index.html): Stay up to date as Luquire – a full-service marketing & PR agency – explores today’s marketing world and how your business could be affected. (539 words)
- [News - luquire](/content/thoughts/news/index.html) (160 words)
- [Public Relations Associate Manager - luquire](/content/careers/public-relations-associate-manager/index.html): lūquire is seeking a driven and detail-oriented public relations professional to help bring bold brand stories to life through strategic media relations and smart, creative execution. As a Public Relations Associate Manager, you’ll work closely with your team to develop and deliver PR touchpoints – from writing and pitching to reporting and research – that ... Public Relations Associate Manager (649 words)
- [Goal Talk - luquire](/content/thoughts/goal-talk/index.html) (180 words)
- [For Real, Visit NC - luquire](/content/work/for-real-visit-nc/index.html) (270 words)
- [First in Fright - luquire](/content/work/first-in-fright/index.html) (180 words)
- [yes, Columbus - luquire](/content/work/yes-columbus/index.html) (289 words)
- [Thoughts - luquire](/content/thoughts/index.html) (248 words)
- [Suite Talk - luquire](/content/thoughts/suite-talk/index.html) (93 words)
- [Disclaimer - luquire | Charlotte Advertising, Marketing & PR Agency](/content/disclaimer/index.html) (475 words)
- [Thank You! - luquire | Charlotte Advertising, Marketing & PR Agency](/content/thanks/index.html) (51 words)
- [Airheads Welcome - luquire](/content/work/sullenberger-aviation-museum/index.html) (239 words)
- [Thank You! - luquire | Charlotte Advertising, Marketing & PR Agency](/content/contact-us/thank-you/index.html) (37 words)
- [Share a Warm Moment - luquire](/content/work/lion-cubs-cookies/index.html) (209 words)
- [lūquire | Award-Winning Work – Ads, Campaigns, Social Media](/content/work/index.html): Explore work from lūquire – a full-service marketing & PR agency in Charlotte – including award-winning digital, national TV and print, social media, and more. (42 words)
- [Wins + Learning - luquire](/content/thoughts/wins-learning/index.html) (140 words)
- [Get Back to a Better Place - luquire](/content/work/back-to-a-better-place/index.html) (109 words)
- [Make It Your Nature - luquire](/content/work/make-it-your-nature/index.html) (174 words)
- [General Submission - luquire](/content/careers/general-submission/index.html): Apply to Luquire, an integrated advertising and PR agency seeking new talent. (155 words)
- [Ski Florida - luquire](/content/work/ski-florida/index.html) (161 words)
- [lūquire – Jobs | Charlotte Ad, Marketing & PR Agency Careers](/content/careers/index.html): Search job openings at lūquire – a full-service marketing agency – and help clients reach uncomfortably ambitious goals while creating award-winning work. (87 words)
- [Tire Prose - luquire](/content/work/brian-baumgartner-tire-prose-joke/index.html) (81 words)
- [Made from Scratch - luquire](/content/work/made-from-scratch/index.html) (83 words)
- [Luquire Contact Info | Charlotte Ad, Marketing & PR Agency](/content/contact-us/index.html): Get in touch with Luquire – a full-service marketing agency – to create award-winning work together and reach uncomfortably ambitious goals. (38 words)
- [How Brands Can Tackle TikTok Changes | luquire](/content/we-meet-again-prepping-for-another-tiktok-deadline/index.html): With a potential TikTok ban or sale on the horizon, learn more about how brands can future-proof social strategies among potential shifts. (406 words, 2025-04-04)
- [The unspoken pressure facing female CMOs | luquire](/content/the-unspoken-pressure-facing-female-cmos/index.html): This AI-powered study reveals key insights on leadership pressures, challenges, and the evolving role of female CMOs in today’s marketing landscape (837 words, 2025-04-01)
- [Digital Fix: Nichole Maggio talks innovation in media strategy | lūquire](/content/the-digital-fix-podcast-nichole-maggio-talks-innovation-in-media-strategy.html): Director of Media Nichole Maggio joined Sean Halter, Steven Moy and Jason Nyhus on this week's The Digital Fix podcast to discuss media, content, innovation, and of course, AI. (198 words, 2024-09-04)
- [Little Black Book: Glen Hilzinger on 'The Work That Made Me' | lūquire](/content/little-black-book-glen-hilzinger-on-the-work-that-made-me.html): From 'Where's The Beef", to KFC's infamous Twitter/X stunt, to 'The Book Burning Party', we get a little gimpse into what makes our beloved Chief Creative Officer tick in this LBB Online piece. (174 words, 2024-09-04)
- [Meet an Indie Agency: Glen Hilzinger and Stephanie Spicer | lūquire](/content/indie-agency-news-stephanie-spicer-and-glen-hilzinger-discuss-why-its-different-here.html): lūquire President Stephanie Spicer and Chief Creative Officer Glen Hilzinger join Doug Zanger and discuss how bold challenges lead to greater success. (167 words, 2024-09-04)
- [Chat GPT student report card | lūquire](/content/ai-report-card/index.html): School is starting, so we thought now would be a good time to have a little fun and grade Chat GPT's "student performance" over the past year in key subjects such as English, History, Math and Computer Programming. (87 words, 2024-09-03)
- [Avoid losing the forest for the trees: personalized marketing in the building industry  - luquire](/content/personalized-marketing-in-the-building-industry/index.html): In the competitive landscape of the building industry, leveraging customer data and analytics the right way is essential for business success. (826 words, 2024-09-03)
- [6 Reasons cookie-less marketing is actually pretty sweet | lūquire](/content/why-cookie-less-marketing-is-pretty-sweet/index.html): Hot take: the demise of third-party cookies in digital advertising signals a POSITIVE shift for marketers– one towards more privacy-centric, user-focused practices.   (450 words, 2024-08-29)
- [Adweek, Muse by Clios spotlight 'Airheads' campaign | lūquire](/content/adweek-muse-by-clios-spotlight-airheads-campaign/index.html): Our 'Airheads Welcome' campaign for the Sullenberger Aviation Museum launched this spring and garnered attention from many top trade publications. (307 words, 2024-08-29)
- [What drew an SNL director to our orthopedics campaign | lūquire](/content/the-better-choice-campaign-extension-copy/index.html): lūquire, with Saturday Night Live director Mike Bernstein, created a marketing campaign to make OrthoCarolina stand out in a cluttered healthcare category. (542 words, 2024-08-19)
- [Aviation Museum's new marketing campaign takes off | lūquire](/content/copy/index.html): lūquire leaned in to the power of FUN for this marketing campaign, integrated efforts across all disciplines to ensure maximum impact and reach for the creative work. (455 words, 2024-08-19)
- [lūquire hired as PR partner for 2025 PGA Championship](/content/pga-of-america-selects-luquire-as-regional-public-relations-partner-for-2025-pga-championship-at-quail-hollow-club.html): The PGA of America hired lūquire for the championship at Quail Hollow Club because of our deep understanding of the sport and our communications experience with other large-scale tournaments (422 words, 2024-03-26)
- [Diversity-focused executive search firm hires luquire for branding, PR | luquire](/content/executive-search-firm-founded-by-amazon-red-ventures-veteran-chooses-luquire-for-brand-and-public-relations-efforts.html): Nexus Search Partners, an executive search firm with a mission to expand diverse talent in corporate America, has hired luquire to oversee development of a new brand and communications strategy while providing ongoing PR support. (489 words, 2023-11-06)
- [Sullenberger Aviation Museum unveils new brand identity, logo  - luquire](/content/sullenberger-aviation-museum-unveils-luquire-developed-brand-identity-logo.html): Longtime agency client Sullenberger Aviation Museum this week unveiled its brand-new logo and visual identity. The debut marks the final step in the brand’s evolution from the former Carolinas Aviation Museum to a reimagined transformational exploration of the power of flight with a mission to inspire, educate and elevate the next generation. (256 words, 2023-10-31)
- [Three reasons Threads wasn't a runaway success | lūquire](/content/three-reasons-why-threads-wasnt-a-runaway-success/index.html): Meta's new microblogging app Threads lost 80% of its daily active users and activity flatlined to an average of 2.4 minutes a day. (781 words, 2023-10-24)
- [Everything is PR: 7 Principles to earn attention with less budget  - luquire](/content/earn-pr-attention-with-less-budget/index.html): In a world saturated with information, where every click, like and share seems to be a currency of its own, capturing attention has become a digital battleground. (747 words, 2023-09-20)
- [Elon University hires luquire for brand, marketing efforts | luquire](/content/elon-university-selects-luquire-for-brand-efforts/index.html): Elon University chose to hire luquire because of our strategic marketing approach and our passion for its mission. (342 words, 2023-08-31)
- [Organic Grocer Earth Fare Selects lūquire to Spearhead Public Relations and Social Media Efforts - luquire](/content/luquire-adds-earth-fare-to-client-roster/index.html): luquire has been tapped by Earth Fare, one of the nation’s leading natural and organic grocery chains, to support its public relations efforts. (256 words, 2023-08-25)
- [Bojangles' campaign to benefit veterans' families | lūquire](/content/bojangles-folds-of-honor-campaign-bo-heroes/index.html): lūquire and client Bojangles launched a limited-time Big Bo Box to benefit Folds of Honor, a national nonprofit providing scholarships to families of fallen or disabled military. (481 words, 2023-08-15)
- [luquire, SNL Director launch humorous healthcare marketing campaign | luquire](/content/the-better-choice-campaign-extension/index.html): luquire's scripts for the new OrthoCarolina campaign were so funny they drew the attention of famed “Saturday Night Live” director Mike Bernstein, who said he was not only captivated by the content itself but by OrthoCarolina’s willingness to lean into humor to penetrate a cluttered market.   (671 words, 2023-08-08)
- [Agency partners with insights powerhouse Sympler | luquire](/content/luquire-to-partner-with-insight-solutions-powerhouse-sympler.html): Sympler expands our ability to leverage powerful insights, enabling bigger-than-expected wins for our clients across verticals and industries. (474 words, 2023-08-02)
- [Stephanie Spicer, Glen Hilzinger named partners in firm | luquire](/content/luquire-names-stephanie-spicer-and-glen-hilzinger-as-partners.html): The move follows the 39-year-old agency’s most successful year to date, with big new account wins, existing account growth, and team expansion. (529 words, 2023-07-25)
- [lūquire takes ‘million-dollar’ honors at PRSA Anvil Awards - luquire](/content/luquire-takes-million-dollar-honors-at-prsa-anvil-awards.html): Luquire took home top honors at the 2023 Public Relations Society of America’s (PRSA) Anvil Awards, the industry’s most distinguished benchmark of high performance in public relations. (256 words, 2023-07-19)
- [New Destination Marketing Client: Experience Columbus | luquire](/content/luquire-named-agency-of-record-for-experience-columbus.html): The Ohio capital’s destination marketing organization chose luquire for the agency's tourism expertise, creative chops and commitment to ambitious goals. (645 words, 2023-07-11)
- [CBJ Names Brooks Luquire 'Most Admired CEO' | lūquire](/content/brooks-luquire-most-admired-ceo/index.html): In his first full year as the integrated agency’s chief executive, Brooks steered the nearly 40-year-old firm to its most successful growth year yet. (669 words, 2023-05-25)
- [lūquire Launches Harris Teeter’s First Refresh in 30 Years, “In Food With Love” Campaign - luquire](/content/harris-teeter-new-logo-and-rebrand/index.html): Luquire developed a new brand identity for Harris Teeter grocery chain, launching with a new logo and campaign dubbed "In Food with Love." (256 words, 2023-03-15)
- [A lūquire POV: P2P in 2023 - luquire](/content/a-luquire-pov-p2p-in-2023-2/index.html): The complex nature of marketing in today's world means strategies need to change with consumer and technological shifts: the most recent being a desire for brands to embody human characteristics. With the Luquire team’s perspective and insights on the latest trends defining marketing and media, you’re one step closer grounding your brand in personalized and authentic marketing strategies. (520 words, 2023-03-08)
- [Living Your Why: Q&A with lūquire President Stephanie Spicer  - luquire](/content/living-your-why-stephanie-spicer/index.html): For more than a decade, VP of Strategy Stephanie Spicer helped clients find their “why.” This International Women’s Day, we learned more about her own why and how it has shaped her trajectory as a strategic leader, the opportunity she sees for ad agencies to lean into business consultancy, and why being a working mom is actually a professional superpower. (1,091 words, 2023-03-01)
- [The Robots Are Coming. Befriend Them While You Can.  - luquire](/content/the-robots-are-coming-befriend-them-while-you-can/index.html): Are AI tools like ChatGPT, Dall-E and Midjourney taking away creative expression for marketers as we know it? (1,242 words, 2023-02-14)
- [AI, the Lawless Guest in Our Pockets - luquire](/content/ai-regulations-shape-future/index.html): Currently, there are no comprehensive federal laws for AI in the United States. In this void, individual states have begun proposing bills to regulate the use of AI within their borders which has led to widespread confusion across the country. (707 words, 2023-01-31)
- [Now More Than Ever, BeReal on Social - luquire](/content/bereal-authenticity-for-brands/index.html): What’s Going On?  It’s no secret that the social media landscape has experienced a massive shift in recent years. Gone are the days of the perfectly curated, filtered (and sometimes FaceTune’d) feeds that reigned supreme just five years ago. Users have seemingly abandoned the goal of embodying the aspirational in favor of publishing the raw, ... Now More Than Ever, BeReal on Social (644 words, 2022-11-30)
- [Art in Analytics: Q&A With Analytics Director Matt Kaupa - luquire](/content/q-and-a-with-analytics-director/index.html): Matt joined Luquire in August as our new director of analytics, after serving in similar roles for such companies as Publicis Groupe, the world’s third-largest communications conglomerate specializing in technology and data-driven communications solutions. (961 words, 2022-09-15)
- [TikTok Is Changing How Gen Z Searches - luquire](/content/tiktok-is-changing-how-gen-z-searches/index.html): The ripple effect of TikTok’s popularity cannot be understated: TikTok has reshaped consumer preferences for video content, shifting from long-form, highly produced video to shorter, more organic clips. (820 words, 2022-08-24)
- [Sustainable Travel Offers Opportunity for Brands That Can Walk the Walk - luquire](/content/sustainable-travel-offers-opportunity-for-brands/index.html): Brands must deliver on sustainability messaging to connect with consumers increasingly mindful of environmental impact. (776 words, 2022-08-08)
- [lūquire Named Mid-Atlantic Public Relations Agency for Simon® - luquire](/content/luquire-named-mid-atlantic-public-relations-agency-for-simon.html): lūquire, a Charlotte-based integrated communications agency, announced the addition of a major player to its client roster during the first quarter of 2022 with the onboarding of Simon® (NYSE: SPG), the largest real estate retail developer in the United States.   The win comes on the heels of lūquire implementing a new leadership structure with the ... lūquire Named Mid-Atlantic Public Relations Agency for Simon® (256 words, 2022-05-11)
- [Five Takeaways from SXSW 2022 - luquire](/content/five-takeaways-from-sxsw-2022/index.html): From streaming video to social shopping, video length to virtual reality, shifts in user behaviors call for shifts in media buys, content planning and platforms. Here are five insights from this year’s South by Southwest conference and what they mean for your marketing strategy. (676 words, 2022-03-30)
- [Duke’s Mayo Y’all-Stars: A Mayo Movement - luquire](/content/dukes-mayo-yall-stars-a-mayo-movement/index.html): Do you have what it takes to become a Duke’s Mayo Y’all-Star? All you need is an internet connection and a little love for the Duke’s Mayonnaise brand. So, inherently, any sane person already has the secret sauce (we really had to bite our tongues to not say “secret mayo”). Through lūquire’s long-standing relationship with ... Duke’s Mayo Y’all-Stars: A Mayo Movement (256 words, 2021-09-16)
- [Bojangles Takes New York by Storm - luquire](/content/bojangles-takes-new-york-by-storm/index.html): Luquire team helps longtime client Bojangles introduce its new Bo’s Chicken Sandwich to national media, influencers and thousands of fans. (37 words, 2021-08-05)
- [Navigating the Video Landscape - luquire](/content/navigating-the-video-landscape/index.html): Learn how video is changing the ways consumers receive information, and how recent mergers will affect the way content is produced. (39 words, 2021-07-22)
- [Something new is in the Air: Welcome to CLT, Jumpman - luquire](/content/something-new-is-in-the-air-welcome-to-clt-jumpman/index.html): The Luquire team laced up its sneakers for today’s announcement of the Jumpman Invitational, a major holiday college basketball event coming to the Queen City that will feature both the men’s and women’s teams from the original four schools to sign partnership deals with Jordan Brand in both basketball and football: Florida, Michigan, North Carolina and Oklahoma. (36 words, 2021-07-11)
- [Join the Club(house) - luquire](/content/join-the-clubhouse/index.html): Curious about social audio? In this episode, Lisa meets up with Clare Rizer, public relations account supervisor at Luquire and Clubhouse enthusiast, to discuss the new social audio app. (39 words, 2021-07-08)
- [The Undeniable Power of a Strong Call-to-Action - luquire](/content/what-makes-a-good-cta-how-to-drive-conversion-luquire.html): The best CTAs balance creativity and directness, written with deep understanding of the consumer’s journey. Is it time to test your CTAs? (746 words, 2021-06-29)
- [The Great Cookie Crackdown - luquire](/content/the-great-cookie-crackdown/index.html): In this episode, Lisa has an in-depth discussion with lūquire’s VP / Director of Analytics Jonathan Zajicek on Google’s decision to be cookie free in 2022, including what it means, how digital marketing is impacted, and what marketers should do to navigate in a cookie-free world. To download a PDF transcript of this podcast, click ... The Great Cookie Crackdown (257 words, 2021-06-17)
- [Curiosity Grows Here: Meet Our New Interns - luquire](/content/luquire-agency-interns-2021/index.html): Luquire welcomes its Summer 2021 interns who will help collaborate with agency team members and work on an actual project for a community initiative. (256 words, 2021-06-11)
- [Value Exchange: Key to Brands Building First-Party Data - luquire](/content/prepare-now-for-cookieless-marketing-get-first-party-data-the-right-way-whatever-matters.html): Understanding what your consumers need or want is the key to an effective value exchange for first-party information. (491 words, 2021-05-27)
- [AI, IRL and the power of engaging experiences - luquire](/content/ai-irl-and-the-power-of-engaging-experiences/index.html): What’s Happening? Over the past year, more and more people have been forced to engage in online experiences because of the pandemic. But as things open up and in-person experiences resume, consumers are in many ways still opting for digital experiences, which has implications for how brands connect with their audiences both digitally and IRL ... AI, IRL and the power of engaging experiences (454 words, 2021-04-22)
- [Authenticity key to post-pandemic influencer marketing - luquire](/content/authenticity-key-to-post-pandemic-influencer-marketing.html): What’s Happening?  According to Business Insider, influencer marketing is on track to become a $15 billion industry by 2022. While this trend shows no sign of slowing down, the pandemic has changed what we expect from influencers, with authenticity making its way to the top of the list. During COVID-19, many influencers who were used to posting about their travel adventures, or the latest fashion, parties and dining experiences, received significant backlash for not being relatable ... Authenticity key to post-pandemic influencer marketing (504 words, 2021-04-15)
- [SXSW offers lessons for virtual event hosts - luquire](/content/sxsw-offers-lessons-for-virtual-event-hosts/index.html): I live for two conferences each year: CES and SXSW. I think of CES as the Golden Globes and SXSW as the Oscars. Both shows were virtual this year, a symptom of the global pandemic. Each handled their online experience in vastly different ways, and while CES engaged and excited me about the future, SXSW failed me on every level.  Reflecting on past in-person SXSW conferences, I realized that the ... SXSW offers lessons for virtual event hosts (537 words, 2021-03-25)
- [Need to reach B2B buyers? Try idiosynthesis - luquire](/content/need-to-reach-b2b-buyers-try-idiosynthesis/index.html): What’s happening?  With digital commerce at a pandemic-induced inflection point, research shows B2B consumers increasingly want a personalized, B2C-like experience. A 2020 report from Accenture shows 73% of B2B executives recognize the urgency to personalize their marketing strategy in response to customer expectations for more meaningful products, services and experiences.  What does it mean?  To serve “meaningful” content, B2B marketers need to deepen ... Need to reach B2B buyers? Try idiosynthesis (526 words, 2021-03-11)
- [lūquire Wins AAF's Best of Show For Second Year in a Row - luquire](/content/lga-wins-aafs-best-of-show-for-second-year-in-a-row.html): LGA wins Best of Show and 13 other honors in the AAF Awards, the advertising industry’s largest and most representative competition. (37 words, 2021-03-10)
- [Key lessons from this year’s crop of Super Bowl ads - luquire](/content/key-lessons-from-this-years-crop-of-super-bowl-ads/index.html): It was a pretty one-sided football game, but days after Super Bowl LV the buzz is still lively around the commercials that aired during the big game. Everyone has their favorites for lots of different reasons, often having little to do with actual effectiveness. But what are some of the takeaways from this crop of ... Key lessons from this year’s crop of Super Bowl ads (426 words, 2021-02-12)
- [Dolly flips the script for super-smart Super Bowl spot - luquire](/content/dolly-flips-the-script-for-super-smart-super-bowl-spot.html): America may be divided on whether they want to see the Chiefs or the Buccaneers win this year’s Super Bowl. But you’d be hard-pressed to find anyone in the country who isn’t cheering for one person who’ll be in the spotlight during the game: the timeless Dolly Parton, who’s starring in a new campaign from web creation ... Dolly flips the script for super-smart Super Bowl spot (762 words, 2021-02-05)
- [A useful checklist for purpose-driven marketing - luquire](/content/a-useful-checklist-for-purpose-driven-marketing/index.html): As discussed in our earlier post on key takeaways from CES, one of the hottest topics in marketing is Brand Purpose – and for good reason. Ipsos research shows the majority of consumers now feel that brands taking a stance on social issues is an important part of being a “great brand.” And consumers – especially millennials – are supporting purpose-driven brands ... A useful checklist for purpose-driven marketing (581 words, 2021-01-28)
- [How to market to stressed-out consumers | Think LGA](/content/brands-can-be-respite-as-consumers-grow-more-weary/index.html): A global pandemic, a demand for social justice, hurricanes, fires, and a polarizing election – this is the reality for consumers and they are stressed out. For marketers, now is a good time to offer some much-needed relief. (618 words, 2020-09-10)
- [With TikTok in danger, Reels offers brands alternative - luquire](/content/marketers-should-you-shift-from-tiktok-to-reels-thinklga.html): TikTok’s future remains uncertain as Trump’s new executive order bans the app if the company doesn’t sell in 45 days. Is Instagram’s new Reels feature a good alternative for your brand? (469 words, 2020-08-07)
- [Facebook Boycott: What’s Next? | Think LGA](/content/whats-next-for-the-stop-hate-facebook-boycott/index.html): Stop Hate for Profit built momentum in July and continues to gain awareness. Brands should consider their revenue, reach, and core values as they decide whether to advertise on Facebook. (574 words, 2020-07-31)
- [Marketers: Get Off TikTok | ThinkLGA](/content/brands-must-weigh-dangers-of-embattled-app-tiktok/index.html): You do not want your brand interacting in an environment of data security risks and antitrust issues. TikTok security risks may resolve in the future, but until they do, here’s how to pivot. (562 words, 2020-07-24)
- [Brands should plan now for uncertain TV ad market - luquire](/content/why-are-tv-upfronts-standing-still-think-lga/index.html): Ad buyers face tremendous uncertainty with fall TV schedules, as production has been slowed or halted altogether by COVID-19. Marketers need a buying strategy and contingency plans. (717 words, 2020-07-17)
- [lūquire Serves Up Football With a Side of Mayo - luquire](/content/lga-serves-up-football-with-a-side-of-mayo/index.html): LGA teamed up with Charlotte Sports Foundation to rebrand the Queen City’s regular and postseason college football games with a new title sponsor. (256 words, 2020-07-14)
- [Brands, Facebook and the Stop Hate for Profit boycott - luquire](/content/should-your-brand-boycott-facebook-think-lga/index.html): More than 500 brands have suspended advertising on Facebook as part of the #StopHateForProfit anti-racism campaign – should your brand be one of them? Here are three options to consider. (575 words, 2020-07-10)
- [Brands can play key role in anti-racism movement - luquire](/content/brands-can-play-key-role-in-anti-racism-movement/index.html): Marketing & Social Justice: How Your Brand Should Take a Stand | Think LGA Following the untimely death of George Floyd and other Black Americans at the hands of police, brands are able and expected to join efforts to further racial justice, equity and inclusion – but they have to get it right. (812 words, 2020-07-02)
- [Two lūquire Projects Net National Acclaim - luquire](/content/two-lga-projects-net-national-acclaim/index.html): Bojangles “All-Star Biscuit Makers” picks up four national awards, and PURPLE “If Your Walls Could Talk” claims two. (37 words, 2020-06-30)
- [lūquire Vet, UNC Charlotte Alum Designs New 49ers Identity - luquire](/content/lga-vet-unc-charlotte-alum-designs-new-49ers-identity.html): LGA Executive Creative Director Todd Aldridge combines his professional expertise and personal ties to create UNC Charlotte’s dynamic new athletic brand. (256 words, 2020-06-25)
- [How to make the most of Facebook’s new Shops feature - luquire](/content/facebook-shops-is-a-gamechanger-for-smaller-retailers-think-lga.html): Want to find the best solutions for your retail business during the COVID-19 crisis? Get discovered, connect with consumers and drive sales with Facebook’s new feature. (549 words, 2020-06-03)
- [Count On Me NC unites reopening businesses, customers - luquire](/content/count-on-me-nc-unites-reopening-businesses-customers.html): LGA developed branding, various communications elements and CountOnMeNC.org to promote the program that focuses on education and mutual responsibility. (256 words, 2020-05-22)
- [What Do Consumers Want? Ask Pinterest - luquire](/content/why-and-how-brands-should-use-pinterest-during-covid-19-think-lga.html): Pinterest announced this week its newest effort to support shopping, and the timing is right: users are looking to transact, and their behaviors offer key insights for brands. (524 words, 2020-05-22)
- [Four Lessons from Brands That Are Getting It Right - luquire](/content/four-lessons-from-brands-that-are-getting-it-right/index.html): Our team shares emerging themes among brands who are finding success during the coronavirus pandemic. (827 words, 2020-05-14)
- [Navigating the Search Landscape During COVID-19 - luquire](/content/how-to-optimize-for-search-in-the-covid-19-era-think-lga.html): Learn key business considerations search engine optimization (SEO) as consumer behaviors shift due to the corona virus. (440 words, 2020-04-29)
- [COVID-19 Marketing: Shift focus from what’s now to what’s next | Think LGA](/content/brands-should-pivot-to-avoid-consumers-covid-fatigue.html): Consumers are tired of pandemic-related news, and new data shows how their interests have shifted. Here are 4 strategic areas marketers should revisit in response. (501 words, 2020-04-24)
- [Shifting from B2B to B2H: Follow the Golden Rule - luquire](/content/b2b-marketing-during-covid19-how-to-shift-think-lga.html): Use this filter to assess your marketing plan and ensure you are reaching your audience the right way during the coronavirus pandemic. (461 words, 2020-04-20)
- [With Unparalleled COVID-19 Crisis, PR Basics Still Rule - luquire](/content/marketers-tips-for-your-covid19-communications-plan-thinklga.html): Tell all, don’t speculate, and focus on good – here's how to plan, organize and prioritize communications for effective crisis management during the COVID-19 pandemic. (415 words, 2020-04-16)
- [YouTube Viewing Shifts May Be Opportunity for Brands - luquire](/content/covid-19-should-change-your-youtube-strategy-think-lga.html): YouTube viewership is up 10X due to the coronavirus pandemic, and ad inventories are at bargain prices. Understand what users are looking for right now and how your brand can deliver. (412 words, 2020-04-13)
- [Finding Your Brand’s Voice Amid COVID-19 - luquire](/content/finding-your-brands-voice-amid-covid-19/index.html): As the realities of the coronavirus set in, marketers must carefully consider the right tone for their brand. (755 words, 2020-04-08)
- [lūquire claims Best of Show, 7 Other AAF District 3 Awards - luquire](/content/lga-claims-best-of-show-7-other-aaf-district-3-awards.html): After advancing from the AAF Charlotte awards in February, multiple LGA campaigns received top honors over other winners from NC, SC and VA. (37 words, 2020-04-07)
- [3 Reasons Travel Brands Shouldn’t Sit On The Sidelines - luquire](/content/3-reasons-travel-brands-shouldnt-sit-on-the-sidelines.html): While travelers aren’t ready or able to book just yet, travel brands that go dark in the midst of COVID-19 may be missing significant opportunities (435 words, 2020-04-01)
- [Media mix modeling in the age of COVID-19 - luquire](/content/media-mix-modeling-in-the-age-of-covid-19/index.html): As the impact of the coronavirus pandemic continues to unfold, brands should reevaluate their media mix to correspond with changing consumer habits. (315 words, 2020-03-30)
- [Consumers want to hear from brands during crisis - luquire](/content/consumers-want-to-hear-from-brands-during-crisis/index.html): It’s difficult for marketers to know how to communicate with consumers during the COVID-19 pandemic. But research shows that 92% want to hear from brands. (740 words, 2020-03-26)
- [Olympics Postponement Means Opportunity for Some Brands - luquire](/content/olympics-postponement-means-opportunity-for-some-brands.html): What’s happening?  Today’s postponement of the 2020 Olympic Games is the latest casualty of the coronavirus pandemic, with deep social, psychological and economic implications. Not only are the Olympics highly anticipated by the athletes who have trained for years and the fans around the world who cheer them on, but for media rights holders and brand marketers as well.  What does it mean?  Here in the ... Olympics Postponement Means Opportunity for Some Brands (703 words, 2020-03-26)
- [Keeping a safe distance, but closer together than ever - luquire](/content/keeping-a-safe-distance-but-closer-together-than-ever.html): As Coronavirus spreads, we’re adjusting how we work – and doubling down on our commitment to helping clients stay ahead of the curve. (640 words, 2020-03-19)
- [Charlotte Tees Up 2021 Presidents Cup - luquire](/content/charlotte-tees-up-2021-presidents-cup/index.html): As the 2019 Presidents Cup was played in Australia, LGA teamed up with the PGA TOUR to foster excitement for the 2021 event in Charlotte. (37 words, 2020-01-28)
- [TikTok: The Last Happy Corner of the Internet | Think 2020](/content/tiktok-the-last-happy-corner-of-the-internet/index.html): The Washington Post, Crocs, Kind, Carolina Panthers and more hopped aboard for TikTok's meteoric rise in 2019. Is the hot social app right for your brand? (806 words, 2020-01-23)
- [#CAREolinas Earns Platinum Adrian Award | ThinkLGA.com](/content/careolinas-campaign-earns-platinum-adrian-award/index.html): Our work on behalf of Visit North Carolina and Discover South Carolina in the face of Hurricane Florence earned one of the top honors in travel marketing. (37 words, 2020-01-22)
- [On-Demand Audio: Plan Your Podcast Strategy | Think 2020](/content/on-demand-audio-the-podcasting-mainstream/index.html): If your brand isn’t already using podcasts to reach a highly engaged, loyal audience, this is your year. Here are three ideas for how you can get started. (765 words, 2020-01-16)
- [Q&A with New Chief Creative Officer Glen Hilzinger - luquire](/content/qa-with-new-chief-creative-officer-glen-hilzinger/index.html): Our new creative chief opens up on early inspiration, the influence of technology, and leaving Motown for the Queen City. (256 words, 2019-11-06)
- [lūquire Helps Welcome Honeywell to Charlotte - luquire](/content/lga-helps-welcome-honeywell-to-charlotte/index.html): We’re privileged to have helped longtime client Lincoln Harris celebrate the groundbreaking for Fortune 100 company Honeywell’s new corporate headquarters. (37 words, 2019-10-04)
- ["Firsts That Last" Wins Coveted Mercury Award | ThinkLGA.com](/content/firsts-that-last-wins-coveted-mercury-award/index.html): The "Firsts That Last" campaign we created and produced for client Visit North Carolina has earned the pinnacle achievement in destination marketing. (37 words, 2019-08-23)
- [In Paid Search, Little Things Can Make a Big Difference | ThinkLGA.com](/content/in-paid-search-little-things-can-make-a-big-difference.html): The small nuances of your pay-per-click strategy can have a significant impact on your ROI. Here are the things every marketer should consider. (595 words, 2019-03-11)
- [LGA Wins 18 Awards at Charlotte AAF 2018 Awards Gala | ThinkLGA.com](/content/lga-wins-18-charlotte-2018-american-advertising-awards.html): LGA picked up four Gold and 13 Silver Awards, plus a Best of Print Ad, at the Charlotte AAF 2018 American Advertising Awards Gala. (35 words, 2019-03-01)
- [TV Isn't Dying — In Fact, It's More Powerful Than Ever | ThinkLGA.com](/content/tv-isnt-dying-in-fact-its-more-powerful-than-ever/index.html): New delivery methods and a wealth of user data are making TV advertising an attractive proposition for a surprisingly wide array of brands. (460 words, 2019-01-03)
- [TaxSlayer Selects LGA for Consumer Public Relations | ThinkLGA.com](/content/taxslayer-selects-lga-for-consumer-public-relations.html): LGA is excited to partner with TaxSlayer, a leading online and professional tax and financial technology company, on public relations efforts. (37 words, 2018-12-13)
- [Bank Of America Customers Experience ROVAL 400 | ThinkLGA.com](/content/bank-of-america-customers-experience-roval-400-start-finish-lines.html): LGA helped Charlotte Motor Speedway promote the new ROVAL 400 race to title sponsor Bank of America customers with an outdoor execution at bank locations. (657 words, 2018-09-28)
- [Tire Pros Goes All-In On “Hassle-Free” Brand Strategy | ThinkLGA.com](/content/tire-pros-goes-all-in-on-hassle-free-brand-strategy.html): LGA led a research-driven brand strategy exercise that served as the foundation of a new campaign and provided a guiding north star for the organization. (803 words, 2018-09-25)
- [LGA Selects Four Nonprofits for Goodstock 2018 | ThinkLGA.com](/content/lga-selects-four-nonprofits-for-goodstock-2018/index.html): The nonprofits selected for Goodstock 2018 are Charlotte Housing Authority Scholarship Fund, Florence Crittenton Services of North Carolina, Time Out Youth and Zabs Place. (37 words, 2018-08-15)
- [Additions to LGA Team Bring New Talents and Perspectives | ThinkLGA.com](/content/new-teammates-bring-new-talents-perspectives/index.html): Diverse thinking sets Luquire George Andrews apart, and these new team members will help us push creativity and amplify opportunity even further. (37 words, 2018-05-23)
- [LGA, Wells Fargo Championship Tee Up 2018 Wells Fargo Championship](/content/lga-wells-fargo-championship-tee-up-2018-tournament.html): The LGA team's work for the Wells Fargo Championship capitalizes on the golf tournament's return to Charlotte with the tagline, “We’re Back. Are You?” The comprehensive marketing campaign includes traditional and digital media placements, paid and organic social media, and more. (256 words, 2018-05-02)
- [Three LGA campaigns honored at Queen City PR Awards - luquire](/content/three-lga-campaigns-honored-queen-city-pr-awards/index.html): What do PURPLE drywall, Lance sandwich crackers and Snyders of Hanover pretzels have in common? They aren’t all edible; they aren’t the same color; and they vary in price. But all three brands recently earned recognition for outstanding public relations campaigns by LGA at the Charlotte Chapter of the Public Relations Society of Americas Queen ... Three LGA campaigns honored at Queen City PR Awards (256 words, 2017-10-26)
- [New NCWine.org invites visitors to escape to wine country - luquire](/content/new-ncwine-org-invites-visitors-escape-wine-country.html): Just as good wine is created from quality grapes and a refined process, good websites are built from a deep understanding of a brand, knowledge of a site’s users and a well-honed development process. LGA used this recipe to build the new North Carolina Wine & Grape Council website. The previous site, pictured below, lacked ... New NCWine.org invites visitors to escape to wine country (266 words, 2017-09-18)
- [New Blum campaign showcases wow factor of cabinet hardware - luquire](/content/new-blum-campaign-showcases-wow-factor-cabinet-hardware.html): Countertops, appliances and cabinets are the first things that come to mind when a homeowner starts thinking about remodeling a kitchen. But, the organization systems behind the cabinets can truly take the kitchen to the next level. Blum, a leading manufacturer of functional hardware for the kitchen cabinet and commercial casework industries, knows that and ... New Blum campaign showcases wow factor of cabinet hardware (256 words, 2017-08-17)
- [LGA helps brand new Uptown development Legacy Union - luquire](/content/lga-helps-brand-legacy-union/index.html): When longtime LGA client Lincoln Harris bought the 10-acre former site of The Charlotte Observer right next to Bank of America Stadium, they knew the prime location and public interest as one of the largest developments ever built Uptown would draw lots of attention. “We wanted to create something very special. As the gateway into ... LGA helps brand new Uptown development Legacy Union (256 words, 2017-08-10)

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